Culture and geography along the road to health impact

It is not enough to develop medicines tailored to diverse patient needs and local context, one must ensure that the medicines reach the patients they are meant to treat. This requires unique knowledge of field conditions, as well as close collaboration with local partners. MMV experts André-Marie Tchouatieu, Director of Access and Product Management and Maud Majeres Lugand, Associate Director of Social Research discuss the road to health impact through the lens of local culture and geography.