Packaging design for medicines can not only ensure that patients are provided with the right drug dose, but it can also enhance adherence to treatment through well designed communications messages. Color coding, pictures, and diagrams can communicate key messages to caregivers.
Packaging can also serve as a mode of communication between providers and clients, particularly when medicines are distributed by those with little medical knowledge1. This requires that the key information about the drug is presented in a way that enhances understanding. For patients with lower literacy skills, combining easy‐to‐read written messages with culturally sensitive graphics, complemented with oral instructions from a health provider has been found to improve compliance2.
MMV is seeking a partner (a consultant / agency) to conduct field testing of tafenoquine paediatric user‐friendly packaging in malaria endemic countries.
The partner will:
- Conduct an assessment of the packaging in order to evaluate the best option out of the 2 options in terms of attractiveness and understanding of key information.
- Field test information on mock‐ups of the packaging prototypes content (primary, secondary packs and patient /caregiver leaflet). The field test should provide consolidated feedback to help refine the materials so that critical information is presented in a manner that is easily understood by the end‐user and will thus facilitate the correct dispensing and use of the medicine.
- Field test the understanding of the preparation and administrations steps by the health workers
- Assess the use of the primary packaging by healthcare workers; split blisters for different prescriptions/ number of tablets on each side of the blister, store remaining blisters & stock control.
- Assess the proposal for number of leaflets & blisters in a bulk pack, fit for purpose & sufficient leaflets to supply one leaflet for at home‐administration performed by a non-healthcare worker.
The findings will inform any modification of the designs in an iterative process so ensure full comprehension and thus facilitate the correct use of the product.
Please see the full RFP document below for details, important dates and instructions for submissions.
1. Orton, L.C. and Barnish, G. (2009). Unit-dose packaged drugs for treating malaria (review). The Cochrane Database of Systematic Reviews, 4
2. Davis T.C; . Wolf, M. S. P. F. T., J.A.; Tilson, H.H. ; Neuberger, M; Parker, Ruth M. (2006). "Literacy and Misunderstanding Prescription Drug Labels." Ann Intern Med. 145(12): 887-894